BeYou Nutrition Bars
Branding | Packaging | Billboard and Social Media Advertisement
In this project for Beyou, a health bar brand, I had the opportunity to explore a fun, colorful aesthetic with an uplifting message. The brand's goal is to appeal to active young women, providing them with a sense of encouragement and confidence, and intending to reach them through vibrant colors and fashionable patterns. I enjoyed the chance to play with shapes, bright colors, and patterns, which I used across the product packaging and marketing campaign. The resulting brand image is shareable and alluring, transcending beyond the bars themselves and inspiring women to embrace what makes them unique.
Design Process
